The four-Question business plan

When you think about starting a business one of the first pieces of advice you will get is that you must have a business plan. When you research what goes into a business plan you find books and on-line templates that seem to require a lot of information you just don’t have. For example you are asked to show 3 to 5 years of financial reports and then to project your financial performance for 5 years into the future. You haven’t even opened your doors yet! How can you know this? These templates are designed for businesses that are seeking a loan and present the business in the level of detail banks want to determine your credit worthiness.
You have a dream, you are convinced your business will be one of the 5% or less of new businesses that will exist 5 years from now, and you’re about to ...

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